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Discounting
Does anyone have any quantitative data, white papers, or case studies on the impact on brand health of couponing/discounting? I am working on a very young restaurant chain brand. We often use coupons...
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7 Game-Changing Customer Trends for 2011
The scarcity of time and attention is driving vast changes in consumer behavior. I’ve assembled my takes on how this is shifting the customer landscape in this Fast Company article. Have you...
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How much money does company usually spend a year on market research using...
For years, companies have provided samples to introduce their products to the consumers and get feedbacks from them. I am just wondering how much usually a company spend for a third party company like...
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Announcing Consumer-Brand Relationships 2012
Consumer-Brand Relationships 2012 is a conference for those with interest in consumers’ brand relationships, with equal relevance for academic researchers and marketing practitioners alike. The goal of...
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Mapping the College Decision Journey
Lately, I’ve been reflecting on how high school students and parents decide which college is the best fit for the student. We conducted extensive research into education for my book, Tuning Into Mom,...
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As Children Grow Up, Moms Take More Time for Themselves
(And, surprisingly, spend less time with their spouses and partners)Marketing strategists often think of the "mom market" as a homogenous group of women. In reality, the mom market can more accurately...
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6 Hot-Button Areas for Marketing to Mom Strategies
Marketing professionals should be knowledgeable about six key priorities that moms care about— in my book Tuning Into Mom, I call these Mom’s Hot Buttons. Our research for the book quantitatively shows...
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Teen Boys Tag-Team with Mom to Build Nutrition: From Muscle Milk to Paninis
Food is one of Mom’s most important areas of concern for her child, and as her children become teens, it becomes a joint effort to find the right nutrition that the teen also enjoys eating. Marketing...
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The Bubble Burst: Engaging and Retaining the Best Customers
Physicists have determined that a bubble-burst is not a finite event, but instead the initiation of a cascade effect that creates a series of smaller, less-stable bubbles. And the chain seems to...
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Red Fish, Blue Fish: Can Dr. Seuss Teach Marketers a Lesson in Using Customer...
"But if I ran the zoo," Said young Gerald McGrew,"I'd make a few changes. That's just what I'd do … "—Dr. Seuss So what does Dr. Seuss have to do with customer data analysis? Embracing the fundamental...
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Quick-service restaurants order up loyalty with consumer behavior insights
Are you getting a card swipe with your coffee? Points with your panini? Quick-service restaurant (QSR) interest in loyalty rivals that of high-frequency retail, as this industry is also rolling out new...
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The Consumer as Test Subject
Ask a shopper why she buys Swiss cheese, and she may tell you it’s for the nutty taste. But put her in a maze with a bunch of other people who also buy Swiss cheese, and her motivation will likely...
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How Data Defines Us: Design vs. Applied Science
In a country where all men and women are created equal, data may prove to be the great differentiator.This is what is implied with the concept of “Data-Driven Societies,” as recently explained in a...
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Vehicle data-collecting technology raises privacy questions
It is often said that life imitates art. But with the latest automotive technology now appearing in vehicles, it may be safe to say that life is imitating kitsch, or at least, KITT.KITT was the name of...
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Snooping To Serve: How Hotels Are Gathering Guest Data And When It Can Cross...
Most people hear the word “creepy” and think of haunted houses, but a recent story has me wondering if it isn’t hotel rooms.The story, in Travel & Leisure magazine, details the vast amounts of...
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Forrester Research: Customer Experience Beats Price In Winning Loyalty
I always knew that customer loyalty was the result of a combination of good practices, but never have I heard the “zone of consistency” as one of them – until now.This was the phrase used by Maxie...
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Do we have the biggest car review site on the planet?
I'm reaching out from the UK to American marketeers to help me find out if WeLoveAnyCar.com has the largest car review database on the planet?I've searched and searched and, whilst I can find many...
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